If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand the…
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Understanding AdWords Targeting Settings
Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance. Here’s what to know about targeting settings in the campaign tab. You’ll find the settings that I am talking about by accessing the Campaign tab,…
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Are You AdWords Adverse?
I was chatting with a long time blog writing client last week and he told me that his SEO efforts were not paying off. He wanted more leads but as he stated that he was “AdWords adverse”. With the advent of mobile being a huge business disrupter this year and…
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How to “Do” AdWords on a Low Budget
Got less than $500 a month to spend on AdWords clicks? Want to promote your business on AdWords but don’t want to pay an account manager? Don’t want to use AdWords Express as it has not worked for you? You can still use the professional grade AdWords program even with…
