AdWords – Page 8 – McCord Web Services The Web Authority

September 28, 2016September 8, 2016

What Do-It-Yourself AdWords Managers Miss

Expect the unexpected. — What will you be missing in AdWords when you manage yourself.

If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance.

Extensions
I frequently see that a diy (do it yourself) AdWords manager does not understand the power of using extensions. Most frequently callouts and location extensions are not being used. Sitelinks may not be tailored to the ad group, and phone extensions are set up to not use Google Forwarding and recording calls as conversions.

Bidding Strategies
More frequently than not, I see manual bidding used in self-managed AdWords account. Using automated bidding you may see up to a 30% boost in traffic. Using CPA bidding or cost per acquisition bidding you may see a drop in clicks but as much as a 20% increase in conversions.

Ad Text
Most frequently I see that account owners who are managing their own AdWords accounts are not using dynamic keyword insertion in ad text. Using dynamic keyword insertion increases conversions. When ads are A/B tested with and without dynamic keyword insertion, those that insert the keywords always out perform the other ads.

If you have been managing your own AdWords account and frequently think that AdWords is not performing or is simply too expensive, it is time to get professional help.

With over 10 year of professional AdWords account management experience, McCord Web Services is the resource you need to whip your AdWords account into shape and have it start performing for you.

September 26, 2016September 8, 2016

Understanding AdWords Targeting Settings

Nancy McCord — “Just Nancy” – My Point of View for Today.

Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance.

Here’s what to know about targeting settings in the campaign tab.

You’ll find the settings that I am talking about by accessing the Campaign tab, then Settings and then looking for Locations, and Location Options.

Open up the Location Options settings by clicking the -. Inside you will see two settings, Target and Exclude. Google does mark two as recommended, but for a diy AdWords managed account I will typically see that a business owner has changed one or both of these.

Target

I have found that many diy account owners feel that by clicking Target and selecting “people in my targeted area” or “people searching for or showing interest in my targeted area” that they will get better performance than using the recommended setting which is “people in, searching for, or showing interest”.

I have found that this is not the case. In many cases Internet Service providers will show a different location for a user than the area you are targeting. Or your prospective customer may be working outside, yet living in, the area that you are targeting.

I have found that you will drop traffic using this setting and negatively impact performance.

Exclude

The recommended setting here is “people in, searching for or showing interesting in my excluded locations”. I will however see many diy AdWords account managers select to exclude “people in my excluded location” instead.

This change from recommended may also in many cases limit your AdWords account or allow ads to show when you really would not want them to show.

Changing both settings for an AdWords account may impact impressions, clicks, click through, and lower the quality of lead conversions.

If you are a diy AdWords manager, you may be missing opportunities to boost AdWords performance.

Find out how McCord Web Services, a Google Partner and certified by Google in AdWords Management, can make a significant difference in your AdWords’ account performance by visiting our website today.

August 8, 2016August 4, 2016

Are You AdWords Adverse?

I Don't Want to Do AdWords! — I Don’t Want to Do AdWords!

I was chatting with a long time blog writing client last week and he told me that his SEO efforts were not paying off. He wanted more leads but as he stated that he was “AdWords adverse”.

With the advent of mobile being a huge business disrupter this year and significant changes made providing highly personalized search results, it is time to move from AdWords adverse to AdWords advocate.

Google is making it harder for business owners to consistently garner organic placement and especially when it is nearly impossible to place on a wide variety of keywords and build organic traffic in a very competitive landscape.

That being said for the AdWords adverse of my readers, here’s what I recommend to leverage the power of Google without feeling like they are stealing your hard earned cash.

Get into Remarketing
You can generate great leads with remarketing and people only need to visit your website to set the cookie. They do not need to have clicked your ad to get on your cookie list. Targeting the display network, remarketing is fondly called by others “stalker ads”. I find them low cost and valuable to every single business to have.

Get into Dynamic Search Ads
Again harnessing the power of Google at relatively low cost dynamic search ads allow you to advertise on Google without creating a keyword list. You can even set up settings to only target pages where the word services are contained or in the meta title. Dynamic search ads are a great way to identify areas of marketing opportunity and are relatively low cost. These ads show in the search network. Google will create a title for the ad text dynamically reflecting the users search query and will direct the user to the exact page on your site that features that same content.

AdWords has lots of other great ad options, but for those that are AdWords adverse, these ad formats are excellent tools that will rebuild your trust in AdWords.

There is never any time better than now to try out these two options. Get with us at McCord Web Services to find out how easy we can make it for you.

June 29, 2016June 24, 2016

How to “Do” AdWords on a Low Budget

Falling money, hundred dollar bills — Not Made Out of Money? Tips to Spend Low on AdWords.

Got less than $500 a month to spend on AdWords clicks?

Want to promote your business on AdWords but don’t want to pay an account manager?

Don’t want to use AdWords Express as it has not worked for you?

You can still use the professional grade AdWords program even with a low ad spend budget.

• Once you set up your AdWords account, go to the Shared Library in the left navigation flyout and set up your first audience. Grab the code and install it on all pages of your website. When your lists gets up to 100 cookie sets you can show ads. Then set up a campaign and ad group in your account to target remarketing in the Display network. People do not even need to have clicked an AdWords ad to see your remarketing ads as they surf around the web.

• Set up Dynamic Search Ads. This is another low cost great way to get coverage for your services without setting up keyword lists. Just set up a Dynamic Search Ad campaign, tell Google AdWords your domain name, and set up a dynamic search ad. Google does all the work. It knows what your pages are and services from indexing your website for Google.com organic searches. AdWords will then use this power to serve ads based on what you offer and have on your website, dynamically creating an ad title and linking the ad and person who clicks your ad to the exact right page on your website.

• Consider showing your ads only in the Display Network. For pennies a click you can get wide exposure on quality websites. Just take a little bit of time to opt out of mobile games and mobile apps or you will bleed cash into mobile and not see any tablet or desktop activity.

There are lots of other great ways you can get exposure and keep your AdWords budget low. Consider call only campaigns, scheduling your ads only in the evening when others have run out of budget, running ads only at certain times during the day, and limiting your geographic area.

If you need professional, experienced AdWords account management, check out our service offerings at www.McCordWeb.com.