I spoke with Catherine at Google AdWords this past week and as she and I were talking about the quality score for an account, she mentioned something that I thought was important to share with my blog readers. First, I was speaking to her about a top performing AdWords account…
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October e-Newsletter Published
We’ve just published our October e-newsletter online. Topics for this month are: 1. Google AdWords Changes Cause Sweeping Impact in Cost Per Clicks This feature article discusses Google’s new AdWords update that was rolled out on September 15th and what it means in layman terms for Google AdWords advertisers. What…
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Google AdWords Changes Cause Sweeping Impact in Cost Per Clicks
In the second week of September, Google AdWords rolled out some big changes. Some of the impacts of these changes are just now beginning to be felt by many advertiser accounts. First, what Google did was to do just a few important tweaks to their highly profitable ad delivery system…
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AdWords Escalating Costs Force Advertisers to Yahoo
With the cost of Google AdWords for some markets and business escalating since the AdWords September 15th update, Yahoo is looking better all the time. Here’s just one example of the many changes that we have seen happen this week since the September 15th AdWords update: 1. For bed bug…
