There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets. They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to…
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Bing Ads – A Great Place for Many Businesses
I am recertifying for my Bing Ads Certification this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in lower cost…
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Bing Ads – A Great Place for Many Businesses
I am recertifying for my Bing Ads Certification this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in…
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Don’t Bleed Cash, Move Out of Broad Match
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply…
