So just how connected are you to your business with your gadgets? Take our test below to find out. Each yes answer is worth one point. Do you take your cell phone everywhere you go including the bathroom? Did you grow your fingernails long and shape them into points so…
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A Good Idea Gone Bad – Way Bad
I get newsletters from a small software firm and their last one was a good idea gone bad – way bad. With October being Breast Cancer Awareness month, they sent out a newsletter with the headline “Save the Boobies” and then went on to talk about breast cancer and their…
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Are You Choosing Your Customers Wisely?
I have to say my title sounds funny doesn’t it, don’t customers chose you and not the other way around? Well, the reality is that as part of the selling process you should be evaluating if a customer is right for you too. It’s a “dance”, they check you out,…
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Concrete Marketing Recommendations for Business Startups
I get asked a lot for help in regards to what a new business startup should do to develop a web presence and what provides the biggest return for investment. To help answer this question as concisely as possible, without you having to pay me a consulting fee, I have…