Google Ads Account Manager – The Web Authority

September 16, 2019February 9, 2019

The Value of Our Monthly Google Ads Strategy Call

We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call.

Here’s the value of a monthly call:

We get a chance to check our current Google Ads strategy against your needs.
We get feedback from you on what is trending in your business and in sales so as to rearrange our program if needed.
We get an opportunity to review your budget to keep on track with your marketing plan and revise budgets up or down.

I personally find that when we have regular feedback from the client in regards to how Google Ads is working for them, that performance is better and customer satisfaction with Google pay per click is higher.

As team members who participate in your success, the synergy between business owner and myself allows better targeting of Google Ads activity to match your business needs.

May 29, 2019May 25, 2019

Do You Really Want to Self Manage Your Google Ads Account?

Have you visited the Google Ads control panel lately? Even if you feel you are accomplished in your job, you may find the Google Ads interface complex and intimidating.

Add to this that many of the recommendations in the Opportunities tab really need a skilled professional to review in regards to account impact before enacting. You can easily kill your Google Ads activity through ignorance of the system.

You have options for managing your Google Ads effectively before you throw in the towel and try to go it alone.

For our small business owners we offer paid by the hour review, account optimizations and three month oversight to assure all is well and then quarterly tune-ups.

As complex as Google Ads now is, it pays to have a professional and experience account manager directing your Google Ads marketing efforts.

We’d be glad to chat with you about your individual needs. Just contact us today.

February 6, 2019February 1, 2019

How We Bill for Google Ads Services

We Are a Google Partner Specializing in Search Marketing.

In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.

If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.

The typical account manager will bill $450 for the month for their management fee.

We operate differently – we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager.

We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.

In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.

You can view all our pricing online at http://www.mccordweb.com/search-engine-marketing/google-ads-quick-start.php

February 4, 2019February 1, 2019

What Makes Us Different Than Other Google Ads Managers?

What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status.

Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification and Google Partner status, or lack there of, that is the real difference.

A Google Partner is a Certified Individual who runs an advertising agency – and works with clients in volume. Although being a Google Ads Certified Professional is important, being a Google Partner means that you are seriously in business providing Google Ads services to clients – not working Google Ads as a part time gig or managing one or two clients.

Google Partners, as part of their certification and maintenance of certification of Partner status, have to show and prove to Google that they are client responsive, knowledgeable via certifications, are transparent in advertising of their services and transparent in account management. We even have to supply to Google a copy of the reports we send to clients and have our website copy vetted.

A Google Partner is held to a higher standard by Google and so you can trust that you are working with true professionals that are knowledgeable of the Google Ads interface and manage a number of client accounts effectively.

There is a difference in quality and knowledge between those that are Google Ads Certified and those that are not. Make the right choice for your needs.

When you are ready to kick your Google Ads advertising up a notch consider us – true Google Ads professionals and a Google Partner.