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Smart Digital Marketing, Real Business Results – McCord Web Services

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What Makes Us Different Than Other Google Ads Managers?

February 4, 2019 - By Nancy McCord

What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status. Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification…

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When to Advertise on Google Ads

January 9, 2019 - By Nancy McCord

When does it make sense to advertise on Google Ads? If you have an ad spend budget of $300 to $500 a month you are a great candidate for Google Ads Express – a slimmed down easy to use version of Google Ads. If your ad spend budget is $500…

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Targeting Competitor Names in Google Ads

December 19, 2018 - By Nancy McCord

No, it is not illegal to target competitor names in your Google Ads keyword list as long as ads are shown in the United States – even trademarked names. Some businesses will go a step farther and even put the competitor name in the ad text with text in front…

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Google Changes the Definition of Average Position Part Two

November 21, 2018 - By Nancy McCord

Continued from Monday. As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new “Average Position” based on their new definition of what Average Position now means to them. These new items are: Impr. (Absolute Top) % – the…

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