Google Ads Consultant – Page 5 – McCord Web Services The Web Authority

January 9, 2019January 3, 2019

When to Advertise on Google Ads

We Are a Google Partner Specializing in Search Marketing. — We Are a Google Partner Specializing in Search Marketing and Search Optimization.

When does it make sense to advertise on Google Ads? If you have an ad spend budget of $300 to $500 a month you are a great candidate for Google Ads Express – a slimmed down easy to use version of Google Ads.

If your ad spend budget is $500 and up, the traditional high powered version of Google Ads will give better control over activity and boost website sales and leads.

The difference between Google Ads Express and Regular Google Ads is as follows.

Google Ads allows you to add your own keywords, multiple versions of ad text and run multiple campaigns and ad groups. Google Ads Express allows you to run one campaign and one ad group and Google selects the keywords that will show your ads.

Google Ads has many advanced features: conversion tracking, ad extensions like sitelinks and call extensions. Google Ads Express does not have those features.

Google Ads will allow for targeting to countries, states, cities, and multiple radius locations. Google Ads Express will only show ads locally and you cannot choose national or state level ad display.

Google Ads Express is the entry level relatively low budget tool to help users get exposed to Google Ads. It is not uncommon for a client to start out in Google Ads Express, like the results they get and migrate into the Standard Google Ads interface.

If you need help deciding where you should start, just complete our online form to schedule a free evaluation phone call.

December 19, 2018December 14, 2018

Targeting Competitor Names in Google Ads

No, it is not illegal to target competitor names in your Google Ads keyword list as long as ads are shown in the United States – even trademarked names.

Some businesses will go a step farther and even put the competitor name in the ad text with text in front that may read lower priced than…, more options than… using Google Ads dynamic keyword insertion to autofill in the competitor’s name into the ad text.

Do this at your own risk, it can work to bleed off a competitor’s traffic or to showcase your own product or services positive attributes. But if you receive a cease and desist notice take immediate action to remove that competitor’s name to prevent problems.

Yes, this is done frequently, and yes it can generate good conversions. But typically over time Google will start to mark the competitor names as low quality score as the advertiser typically will not have content on their website using the competitor name. So it can work effectively for a while in some business sectors.

If you need assistance with a new Google Ads marketing strategy, I invite you to visit our website to learn more about the things we do.

November 21, 2018November 16, 2018

Google Changes the Definition of Average Position Part Two

Continued from Monday.

As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new “Average Position” based on their new definition of what Average Position now means to them.

These new items are:

Impr. (Absolute Top) % – the percent of your ad impressions that are shown as the very first ad above the organic search results.
Impr. (Top) % – the percent of your ad impressions that are shown anywhere above the organic search results.
Search (Absolute Top) IS – the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
Search (Top) IS – the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.

Are you confused yet? The bottom-line is that we have seen many client accounts suddenly have a drop in Average Position in the regular column set now that the definition of what Average Position is according to Google.

The resulting action is that we have had to push up click costs or move to automated bidding algorithms in Google Ads in order to get back to ad positions that allowed for our best number of clicks and conversions.

Obviously clients are not happy about this. It is obvious that Google has adjusted the definition and algorithm for ad placement in order to drive greater profits.

As I manage many top performing accounts across a wide and diverse sector of verticals it is most unusual to see many accounts have the same performance dip in one month and on one specific date when other factors do not come into play.

The bottom-line is that you have to be very sophisticated in approach and management operating in Google Ads at this point in time. This platform is not a place for the inexperienced or do it yourselfer.

If you are looking for a savvy and affordable Google Ads account manager or AdWords Consultant, I invite you to visit our website to learn more about our services.

November 12, 2018November 8, 2018

Google Ads Trademark Issues Keep Ads from Running

There are two scenarios I see often in Google Ads – trademark infringement and site suspension. Today I am going to chat about trademark infringement.

For Medical Spa owners one of the biggest issues is getting ads to show using the term Botox. Even if you are a medical doctor who is able to provide Botox injections, you will not be able to advertise with the word Botox without getting an approval.

Here is the process. For more information check out Google’s help page on getting an approval to use a trademark.

You will need your rep to pass the form for trademark use approval to the makers/suppliers of Botox at the corporate level. Your rep’s signature will not be enough to get ads to run. Authorization Form
Once a company principle has signed the form – make sure you have supplied your AdWords account number as part of the request process. They will send this online back to Google. Google will then mark your AdWords account as having the ability to show ads with Botox in the ads.

Now Google is pretty picky about the word Botox. They may flag your website and ads as disapproved for use of a Medical term and they may even suspend your website and all advertising for it.

The best thing is to not use the word Botox in your ad text. If you are advertising in the US you may still be able to use Botox in your keyword list, but if you have Botox on your website, you may get a site suspension forcing you to get an approval or remove all content.

If you do use Botox in your keyword list, make sure you do not use dynamic keyword insertion or you will surely run into a shut down issue.

Other words that have similar problems are all facial fillers and injectables like Restylane and Dysport.

If you need savvy help check out our services for Google Ads. We’ll use what we know to try to assist you in getting running again.