Skip to content
The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

  • About
  • Services
  • Get Our Posts by Email
  • About
  • Services
  • Get Our Posts by Email
  • Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget
    adCenter - AdWords - AdWords Consultant - Google Ads - Google Ads Consultant - Google AdWords

    Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget

    July 29, 2019 - By Nancy McCord

    When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…

    Continue Reading

    Related Posts

    Be in the Know on Microsoft Advertising

    The Value of a Microsoft Advertising Certified Professional

    May 3, 2023
    Nancy McCord

    Optimizing Your Organic Adwords Placement

    November 25, 2019
    McCord Web Services is a Google Partner and a Certified Google Ads Professional

    Leveraging Machine Learning For Google Ads- Part 2

    October 28, 2019
  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords

    Google Ads Conversion Tips Part Two

    April 10, 2019 - By Nancy McCord

    Continued from Monday. Back to the website… Remember Google Ads gets the horse to the water, so to speak, but it is your website content that gets the horse to drink – getting your initial micro conversion or lead from a Google Ads click. So, the key is to have…

    Continue Reading

    Related Posts

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords

    Google Ads Conversion Tips Part One

    April 8, 2019 - By Nancy McCord

    Every client wants more Google Ads conversions. Google Ads can drive conversions but increased targeted traffic is just one component to growing conversions overall for your business. Using a savvy Google Ads Consultant, like McCord Web Services, to set up your program and manage it is the very first step.…

    Continue Reading

    Related Posts

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
  • AdWords - AdWords Consultant - Google Ads - Google Ads Consultant - Google Ads Manager

    Smart Shopping Campaigns

    February 18, 2019 - By Nancy McCord

    Smart Shopping Campaigns in Google Ads are like regular Shopping Campaigns but with a twist. Uses Google Ads advanced AI tools to target and bid.  Increases conversions.  Is totally automated.  Shows ads on more properties.  Optimizes for performance. I have tried regular Shopping Campaigns against Smart Shopping Campaigns and here…

    Continue Reading

    Related Posts

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
 Older Posts
Newer Posts 

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Our Recent Posts

  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program

Post Categories

Our Blog Archive

Share Our Content

© 2026 McCord Web Services LLC. All Rights Reserved.
Graceful Theme by Optima Themes

Article Archive

Post Categories

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label