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    How We Bill for Google Ads Services

    February 6, 2019 - By Nancy McCord

    In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget…

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    What Makes Us Different Than Other Google Ads Managers?

    February 4, 2019 - By Nancy McCord

    What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status. Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification…

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    When to Advertise on Google Ads

    January 9, 2019 - By Nancy McCord

    When does it make sense to advertise on Google Ads? If you have an ad spend budget of $300 to $500 a month you are a great candidate for Google Ads Express – a slimmed down easy to use version of Google Ads. If your ad spend budget is $500…

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    Targeting Competitor Names in Google Ads

    December 19, 2018 - By Nancy McCord

    No, it is not illegal to target competitor names in your Google Ads keyword list as long as ads are shown in the United States – even trademarked names. Some businesses will go a step farther and even put the competitor name in the ad text with text in front…

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  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
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