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From McCord Web Services – Google Partner and Web Visibility Experts

Tag: Google Ads

Posted on September 24, 2018September 21, 2018

Conversion Statistics for Non-Mobile Friendly Websites

Mobile-friendly websites and speedy page loads are a new criteria for growing your business.

In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement?

The PPC Picture

Google has lots to say on this topic of mobile friendliness. For sites that are not mobile-friendly and the business owner is advertising in Google Ads, Google flags the account with messages such as this:

“Avoid losing customers on mobile devices by improving your mobile site. Recommended because 98.57% of your mobile clicks go to non-mobile-friendly pages on your site. 68.97% of clicks from all devices come from mobile. 98.57% 138 of 140 clicks go to pages that are not mobile-friendly.“

As Google Ads is incredibly focused on relevance and offering the best user experience, I expect in the future ads that are not showing mobile-friendly pages to start to receive very poor quality scores driving up the click cost and reducing exposure due to a low ad rank.

Google has been pretty forthcoming in regards to page speed as well. A 1-second delay in page response can result in a 7% reduction in conversions. For a store generating $60,000 in sales a month, that is a loss of $4,200 in monthly sales. In a year, that translates into $50,400. A non-mobile friendly site is not optimized for speedy download and may be virtually impossible to use on a smartphone driving away potential customers. Many will never come back to visit. This is a very serious impact for Google Ad activity.

For sites that do not have a mobile-friendly website, conversion numbers are dropping in Google Ads. Mobile activity is a very big part of the conversion path now for sales and leads.

WordStream has done a very nice visual on sales, conversions, and cost per conversion in mobile and it is clear that mobile is big business. Without a mobile website you are missing out on a huge sector of growing and converting traffic.

For some websites that are not mobile-friendly using Duda Mobile to do a scripted redirect to a Duda Mobile mini site worked – but no longer. Google Ads is aggressively disapproving ads for our clients that are using this approach and we are now having to remove the code from those websites effectively making them now not mobile-friendly for organic or for pay per click activity.

The Organic Picture

For organic traffic, know that Google now spiders the mobile version of a website and this is the content that now determines your site’s organic ranking on Google.com for all devices, not just mobile.

By not updating your website to be mobile-friendly Marketing and Growth Hacking says you can kiss your Google rankings good bye.

Additionally, Marketing and Growth Hacking states “Based on the blogs Google is putting out, we can confidently assume companies who don’t optimize for mobile will see their rankings disappear. At the same time, companies who adopt and take advantage of mobile-friendly sites early-on have and will continue to see higher rankings.”

I agree that if you mean to be in business, grow sales, and compete effectively, your website and store must be mobile-friendly.

For more information about our services please visit us at www.McCordWeb.com.

Posted on July 4, 2018June 29, 2018

Consumers Embrace Pay Per Click Ads

Nancy McCord a Google Partner and Bing Partner
Nancy McCord a Google Partner and Bing Partner

Consumers have embraced pay per click ads! No longer do users of Google or Bing scroll to see the organic search results, rather they are clicking the first and second pay per click ads on a page, and especially when on a smartphone.

Over the years,  pay per click ads have become more relevant than even the organic listings. And, as the organic listings are getting harder to find, click activity is happening at the top of the page.

With the advent of personalized search, sophisticated device tracking, and a myriad of ad extensions that selectively show, tailored to the user’s history, intent, and location, pay per click is usurping the place of organic search results on the Web.

As user’s hurry to make decisions and want information tailored to their personal needs, the dynamic nature and relevancy of ad serving is revolutionizing web searches.

With deep sitelinks, listings of services, current promotions, maps of your store location, and click to call buttons, these new ad versions are attractive for consumers to click and give immediate results.

As we watch many client accounts, we see pay per click traffic numbers are on the rise and organic numbers are declining in our monthly Google Analytics action reports. For businesses this sets a new landscape for the Web – one that is now pay to play, and it’s big business for Google and Bing.

Think that you don’t need to get involved in pay per click advertising? Take a careful review of the search results page on your desktop and smartphone. With shrinking organic real estate and with most organic search results now below the page fold, consumers are making decisions and clicking on ads and in many cases not even looking at organic listings.

If you are ready to try Google Ads, Bing Ads or just learn more about pay per click advertising, I invite you to browse our website at www.McCordWeb.com.

 

Posted on July 2, 2018June 29, 2018

Google AdWords to Become Google Ads

We Are a Google Partner Specializing in Search Marketing.
We Are a Google Partner Specializing in Search Marketing.

Google AdWords is becoming Google Ads. At the end of July, Google will transition their branding to showcase its new product name.

Just as Microsoft AdCenter became Bing Ads, Google is embracing a more indicative name of it popular pay per click platform.

Google states that the product will be the same but will offer an improved workflow for do it yourselfers and will migrate all existing accounts to the new account management interface.

Google Partners will be receiving new creatives to use in marketing and new badging appears to be in the works.

On July 10th Google will host a livestream event to showcase the newly update product. You can register to join the online event on the Google blog.

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