As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply…
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Why DSA Ads in Google AdWords Work for Some Websites
DSA or Dynamic Search Ads allow you to target your website content and services without having to create huge keyword heavy programs. With automated titles that match a user’s search query and Google knowing the exact best landing page, you get highly targeted advertising without hours of set up. As…
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Google AdWords is Still the Best Way to Drive Lead Traffic
Hands down, Google AdWords is still the very best way to drive quality lead traffic to your website and business. Even with cost per click prices seeming to be higher this year, AdWords still generates a positive lead flow. But are they higher? For more information on trends in AdWords…
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Will Google AdWords Change to Quality Score Impact You?
Google announced this important notice just this past week: Starting today, we will be updating how we report 1-10 Quality Scores for keywords [https://goo.gl/c4Oi7]. This update only affects reporting. There is no change to ad serving such as how auction-time quality signals affect Ad Rank and CPC. The most significant…
