Managing an AdWords account is like gardening. Some people just know how to make things grow and bloom and others are clueless. I consider AdWords accounts like gardens. To be successful and grow leads for a client, you’ve got to work the soil of an AdWords account. You’ve got to…
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Google AdWords Says Hello to Broad Match Modifiers as Keywords of Choice
Over the nine or so years that I have been managing Google AdWords accounts, I’ve seen new match types added to the AdWords program. Out of all the types I use I like broad match modifiers the best. But based on this recent article from Search Engine Watch, I may…
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Mobile Bid Formula Designed by Google – How to Get Your Bid Right!
This past month across a number of AdWords accounts I’ve started to see a drop in conversions as Google AdWords more strongly serves ads in the mobile space. With click costs, impressions and click through rates nearly the same as the past 30 days when there were healthy conversions, I had…
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Google is Trashing Removed Campaigns and Keywords from Your AdWords Account
Google doesn’t let you throw anything away. From archiving in GMail to allowing only a “remove” and not a “delete” in AdWords, Google just hates to throw stuff away – permanently. Well, that was until now… Starting the week of March 24, Google will be starting to purge its files…
