Google AdWords has been improving and enhancing their ad serving platform. There are several new ad extensions of note that every account should be watching and some new ones planned for rollout in the very near future. New Ones Coming Soon and in Some Accounts Now One of the newest ad…
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Google Partners is Replacing AdWords Certified Partners
Announced on October 2nd in a YouTube livestream, Google announced that it is retiring its Google AdWords Certified Partner and Certified Individual program. Replacing these important programs is a new program called Google Partners. Google AdWords Certified Partners will not be automatically grandfathered into the new Google Partner program. They…
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Google Allows Longer Tracking of the Conversion Window in Google AdWords
Now you’ll be able to choose your own conversion window from 7 to 90 days instead of the previous 30 day window. For many AdWords advertisers, especially those with a higher ticket price, those that encounter more research time in order for a user to make a purchase, this is…
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Opt-In or Opt-Out for AdWords Locations?
I’ve been carefully reviewing some very interesting data that has come to my attention via a presentation done for a SMX Advanced Presentation By Marta Turek. I would highly recommend that you read this very interesting article Google AdWords Geo-Targeting: Have We All Been Doing It Wrong? Here’s what the…
