Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each…
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PayPal Versus Google AdWords
I wanted to bring to your attention some issues in using PayPal and tracking conversions on sales on Google AdWords in this issue. Right now with PayPal, if the user selects to purchase with their PayPal account they will be automatically be redirected back to your selected landing page in…
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Google AdWords Trends From August 2009
There are several marked trends that we have seen across many business sectors in Google AdWords this past month. One has been an increase in advertising start up and the other has been a marked increase in conversion activity. Both trends bode well for a change in our economy and…
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CPC Rising on Google AdWords
After three months of decreasing cost per click prices on Google AdWords, the CPC is on the move up for the majority of the accounts we are managing. I manage numerous Google AdWords accounts and am seeing this as a strong trend starting in mid March and continuing into April.…
