Google announced a permanent change two weeks ago in regards to how it displays Google AdWords ads. If you’ve been oblivious to this change, make sure to go to Google.com and look – it is naked to the right of the organic results, but don’t expect the page to stay that way.…
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AdWords Standard Beats AdWords Express
I had a client who wanted to promote a new service in Manhattan, New York but wanted to spend $200 to $300 for clicks for a 30 day period. The price of her service is about $900 a pop. She wanted to move back into an old AdWords Express program…
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Why Isn’t Mobile Converting for Some AdWords Advertisers?
With mobile activity jumping in Google AdWords, why is it that some clients are simply not getting conversions in the mobile space? Here’s my short list on why you may not be converting or getting your fair share of mobile lead conversions when you use Google AdWords. Have you tried…
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How to Boost AdWords Performance
We’ve seen it happen in several client accounts so you may want to try this for yourself. One, if you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance. Two, a great way to bump a good performing campaign to the…
