Google Analytics is a free tool from Google. Insert a small snippet of code in your website files and statistical tracking starts immediately. Over time you can start to identify important trends that you can use to leverage exposure for your business. Here Are the Areas I Watch in Google…
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Keyword Blackout in Google Analytics Makes It Hard to Know Your Traffic
Over six months ago, Google announced that for users signed into their Google account using https:// at Google.com Google, would no longer have their search terms or activity shown in Google Analytics. Matt Cutts at that time mentioned that this would not be a big impact for website analysis but…
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Web Page Bounce Rate Explained and What to Do About a High Rate
Website page bounce rate is defined by Wikipedia as ” the percentage of visitors who enter the site and ‘bounce’ (leave the site) rather than continue viewing other pages within the same site.” You can view your own website bounce rate figures on the “Audience Overview” link in Google Analytics. As…
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Google Search Goes to Secure Encryption Causing SEO Headaches
Google announced this past week that for all signed in users it will now show search results with an https:// address. This means that if you are signed in to Google+, Gmail or any other Google Properties when you go to Google.com the page will default to https://www.Google.com. So what…
