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  • Google - Search Engine Optimization

    Authorship Versus AuthorRank on Google

    February 15, 2013 - By Nancy McCord

    Although these two terms seem similar in fact they are very different. Here’s what to know about each.Authorship This is not new, but linking your name, website and personal Google+ page together to have your photo appear in search results next to your content is new. Authorship is the online…

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  • Google - Search Engine Optimization

    Should You Be Using Certain Phrases in Your Anchor Text on Your Blog?

    February 13, 2013 - By Nancy McCord

    I had a blog client just recently send me a list of 5 phrases that he wanted used in his blog posts with all links regardless what they were to point to his home page. This blog post will educate you on why you may not want to use this…

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  • Search Engine Optimization

    Matt Cutts Talks About Negative SEO

    January 21, 2013 - By Nancy McCord

    You’ll want to watch this YouTube video featuring Matt Cutts from Google talking about how Google feels about your competitors trying to sabotage your Google.com organic placement by setting up spammy sites to link to your website in a effort to push you down in the results if they can’t…

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  • Google - Search Engine Optimization

    SEO – Why I Am Watching Co-Citation?

    November 21, 2012 - By Nancy McCord

    I just asked all the time what are you watching, what’s new and exciting, what trends to you see happening? This week I will be writing three blog posts about what I’m watching and why. Today’s post is about why I am watching co-citation. Google has made really sweeping changes…

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