Google’s growing zoo of animals that includes a Panda and Penguin have changed the complexion of search engine optimization forever. Just what is this zoo of animals you ask? Panda and Penguin are just two of the names of recent far-reaching Google algorithm updates. These two important updates have hit web businesses…
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Can You Still Place Organically In Your Industry?
This is the million dollar question isn’t it? In today’s search arena can you and should you even work to improve organic placement or should you instead just concentrate on pay per click advertising. Personally, I think that the answer straddles both sides. This is what I recommend for organic…
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Google to Re Rank Overly Optimized Websites
Matt Cutts from Google dropped a bomb this past week. According to Cutts Google is set, in their upcoming algorithm, to re rank in their organic search placement websites that have been overly optimized in an effort to “level the playing field”. Here’s what Matt Cutts from Google said in…
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Does an XML Site Map Help or Hurt Organic Placement
If you can’t include an XML site map on your website for some reason will this hurt you with search engines? My unequivocal answer is NO. Although we do recommend the creation and registering of an XML site map with both Google and Bing (by using their Webmaster Control Panels), to…
