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  • Search Engine Optimization - Web Content

    Inbound Marketing – Where to Invest Your Time?

    May 29, 2013 - By Nancy McCord

    With link building right now being a big no-no while the Penguin 2.0 shakedown continues this week, the big question is where should you invest your time to improve your organic placement? Here are my top tips and suggestions and where I invest my own time in regards to inbound…

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    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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  • Google - Search Engine Optimization

    Penguin 2.0 is Coming – Brace Yourself

    May 22, 2013 - By Nancy McCord

    Matt Cutts, one of Google’s lead spam engineers, is telling my industry that another large algorithm update is coming in the upcoming weeks. He has stated that it will be an important update and may impact many sites. Google is calling this pending update Penguin 2.0. Many sites got hit…

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    March 25, 2026
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  • Google - News & Trends - Search Engine Optimization

    Advertorials and Google

    May 20, 2013 - By Nancy McCord

    Matt Cutts, Google’s voice to my industry, has recently stated in a video that Google considers advertorials and sites that use them without a no follow tag to be in violation of Google’s quality guidelines. You can watch the full video here. So what exactly is an advertorial and why…

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  • Search Engine Optimization

    Top Five SEO Areas to Focus On

    May 6, 2013 - By Nancy McCord

    I watched this video recently from Matt Cutts, from Google, on what are the top five SEO areas to concentrate your efforts on and wanted to give you a synopsis and additional insights from my own point of view. Matt’s video is excellent, so make sure to check it out as…

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