Anchor what? Anchor text- this is the phrase that appears underlined in any link, and search engines consider anchor text highly important.
Here are few examples fo good and bad anchor text in use as a quick tutorial:
Poor use of anchor text:
Click here to download our white paper of Google AdWords. (Note the anchor text in this example is click here.)
Great use of anchor text:
Review our 9 page white paper comparing Google AdWords to Yahoo Sponsored Search now! (See the difference? Much more meat for search engines and actually more descriptive of what the link is actually about.)
Not only should great anchor text be used in websites, but in blog posts, e-newsletters and any online content including feature articles and even press releases. If you provide reciprocal link exchanges change your anchor text to not underline your business name, but rather your services using important keywords.
Using improved anchor text in all you do online is just one small yet simple way to boost your organic search placement.
Many of our clients are doing blogging for search engine optimization benefits. So what exactly should you do if you are blogging for search engines?
- Make sure you have great well-written interesting content.
- Make sure you are using WordPress on your own domain and website server.
- Install the WordPress All in One SEO plug-in and configure it.
- Write only on topics that are your core businesses and keep posts keyword dense.
- Use great post titles that contain your important keywords.
These are just a few things that you should keep in mind as you blog. There are more tips and tricks what do you recommend for best practices?
Just one more from me, try to deep link to your content from your blog post at least once and two to three times depending on the length of the blog is better.
I use hyphens only in all I do. I’ve done this for years both in content and in the naming of links, creating website architecture, and for search engine optimization. Specifically that is only using hyphens (-) instead of an underscore (_).
Here’s a quick note from Webmaster World forums on that issue:
A hyphen (as is probably consistent with language use) returns a mix of results for the words both used separately, and joined together – somewhere between [key word] and [keyword]. It’s the preferred word separator within website URLs, since other punctuation characters that are treated as a word-separator have specific functions within a URL.
Underscores are treated as a letter of the alphabet, which is why you can [url=http://www.google.com/search?q=_]search for an underscore directly[/url]. Use underscores in content if your visitors include an underscore when searching (e.g. if you had a programming site).
Note the important information on hyphens here that search engines will return both the separate and joined together word. So if you want to match more searches it is hyphens all around. I even use this same technique when it comes to selecting a domain name where writing it out and keeping it short are not important.
It actually used to be that underscores in URLs were considered stop characters by search robots. Google did announce this past year that they have surmounted that obstacle and were not equally indexing underscores AND hyphens. For me, I simply use one syntax and for ease of use only use one way which is hyphens on everything. You’ll find no underscores on websites that I design or optimize for that matter a stronger match to more keywords is just simply better policy.
Are you one or are you pretending to be one? Don’t monkey around when it comes to your website and search engine optimization. If the person who you are interviewing to help you with your website cannot answer these questions or share with you their approach and process then you may be working with the wrong firm.
Here are the top questions you should ask:
- How long have you been doing SEO?
- Where is your own business website in the results page for your keyword phrases you are targeting?
- What client results can you share with me?
- Why do I need to pay a monthly maintenance fee and what exactly will I be getting for that?
- What is the process you will be using?
- What is your thought on Google’s devaluation of links as part of their algorithm?
- What will you be doing to the code of my website?
- Do you believe in using doorway pages and hidden content?
- Will you be creating special pages just for search engines?
- Can you share with me the statistical data on searches and competition of the terms you will be using to optimize my website?
If the firm you are speaking with is wanting you to pay a monthly fee as in number four, find out EXACTLY what you are paying for. When we do optimization, we do not need to go back and lay hands on the site pages each month. This may be a ploy to build a sale or pad a project.
If they do not have a good answer for number 6 and 7, you really should not use the firm. If they will be using tactics as in 8 and 9 you really should run away as these tactics may actually get you dropped from the Google index.
Don’t monkey around with search engine optimization get real professional help!
Clients have asked this question “will changing my domain name improve my organic placement on search engines?” The answer is no. It is the content and links to a website that affect organic position not the name of the site. In fact changing the name of an existing website may actually do more damage than good.
Google specifically looks at many factors for organic search position, in fact nearly 150 of them. One of them is the length you have held your domain name. I do not recommend changing the domain name of an existing website, but for new sites I do recommend careful consideration of domains that are memorable or contain keywords.
Recently I had a client who does work for HUD under a large contract ask for help in deciding a new domain name as they had no traffic on their website. The marketing team felt that changing the name would make the site more popular with search engines. A name change will simply not bring the results that a work-over of content and what is on the home page will bring in conjunction with a link and content creation strategy.
So if you are thinking that you need to change your domain name to get more traffic, instead look very carefully at your content and when was the last time you updated your website before you make a change to your domain name.