Tag Archives: SEO

Hey, Are You An SEO Expert or Just Pretending to Be One?

Are you an SEO expert?Are you one or are you pretending to be one? Don’t monkey around when it comes to your website and search engine optimization. If the person who you are interviewing to help you with your website cannot answer these questions or share with you their approach and process then you may be working with the wrong firm.

Here are the top questions you should ask:

  1. How long have you been doing SEO?
  2. Where is your own business website in the results page for your keyword phrases you are targeting?
  3. What client results can you share with me?
  4. Why do I need to pay a monthly maintenance fee and what exactly will I be getting for that?
  5. What is the process you will be using?
  6. What is your thought on Google’s devaluation of links as part of their algorithm?
  7. What will you be doing to the code of my website?
  8. Do you believe in using doorway pages and hidden content?
  9. Will you be creating special pages just for search engines?
  10. Can you share with me the statistical data on searches and competition of the terms you will be using to optimize my website?

If the firm you are speaking with is wanting you to pay a monthly fee as in number four, find out EXACTLY what you are paying for. When we do optimization, we do not need to go back and lay hands on the site pages each month. This may be a ploy to build a sale or pad a project.

If they do not have a good answer for number 6 and 7, you really should not use the firm. If they will be using tactics as in 8 and 9 you really should run away as these tactics may actually get you dropped from the Google index.

Don’t monkey around with search engine optimization get real professional help!



Will Changing My Domain Name Help Search Placement

Clients have asked this question “will changing my domain name improve my organic placement on search engines?” The answer is no. It is the content and links to a website that affect organic position not the name of the site. In fact changing the name of an existing website may actually do more damage than good.

Google specifically looks at many factors for organic search position, in fact nearly 150 of them. One of them is the length you have held your domain name. I do not recommend changing the domain name of an existing website, but for new sites I do recommend careful consideration of domains that are memorable or contain keywords.

Recently I had a client who does work for HUD under a large contract ask for help in deciding a new domain name as they had no traffic on their website. The marketing team felt that changing the name would make the site more popular with search engines. A name change will simply not bring the results that a work-over of content and what is on the home page will bring in conjunction with a link and content creation strategy.

So if you are thinking that you need to change your domain name to get more traffic, instead look very carefully at your content and when was the last time you updated your website before you make a change to your domain name.