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    The Top Three Errors for Website Placement

    March 20, 2017 - By Nancy McCord

    Want to move up in organic (unpaid) website placement? Want to drop your ad spend in AdWords? You can if you stop doing these three things. Taking no action on website reporting and analytics It is great to evaluate your website, and every business owner should have an eye on Google…

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    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • AdWords - Search Engine Optimization - SEO

    AdWords is the New SEO

    March 1, 2017 - By Nancy McCord

    Prospects hate to hear this, but for multi-state and multi-national selling businesses, placing organically is almost “mission impossible”. Here’s Why Google is Making It So Hard With the expansion of AdWords ads at the top of the Google.com search page and top ads showing site links, callouts, snippets and other…

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    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • Search Engine Optimization - SEO - Web Visibility

    What to do About Copyright Infringement

    January 11, 2017 - By Nancy McCord

    Copyright infringement, what can you do? Have you found your website content on another website? Found others using your trademark name? Found a website that has snatched your own personal images? How to resolve copyright infringement There are several things you can do to get the offending site owner’s notice…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

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    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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  • Google - SEO

    Helping Clients How to Stay on Schedule for SEO

    December 21, 2016 - By Nancy McCord

    Placing organically is all about building quality content on a regular schedule. My clients understand the value of content, but some do not understand the value of building out content on a schedule. The sites that we’ve had the very best success with in moving up in organic placement have…

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    Team reviewing a proposal from McCord Web Services.

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  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?
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  • Dec 04, 2025 AI in Paid Advertising: Is AI Working for You or The PPC Platform?

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