Tag: Social Media

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Are You Losing Customers Because of Facebook?

Portrait Of Extended Family Group In Park
Your Customers Are On Facebook!

If you have 500 or more followers on Facebook, you should be checking your business page once a day for personal messages (PM).

Facebook use is growing and more users are never leaving Facebook; instead using Facebook Messenger or PM’ing a business instead of visiting their website.

As professional Facebook account managers for a number of businesses, we see the type of traffic that comes in on the Facebook control panel. What is surprising is the number of people who will ask a question, ask for a price, request that you call them, or PM them back with more information.

If you never look at your Facebook business page, you’ll be missing all of these potential customer interactions. In fact if you just have a writing service and don’t look or pay your service to look at least once a week, potential customers may simply feel that you are not interested in their business.

The more followers you have and the more active your page is the more frequently you need to be watching Facebook for online messages.

Facebook has some nice message automation tools, but they only work if you enable them and use them. For every account we monitor, we enable an auto responder that includes our clients’ phone number and email address. For many clients we will monitor their message traffic at least once a week and some nearly every day.

Don’t shoot yourself in the foot by wanting to grow your business and then never checking Facebook – it’s where your prospects and customers are hanging out connecting with friends and family every day. They think that you as a business are there, where they are. Don’t let them find out that you’re not.

Need help with Facebook? Find out about our Facebook writing and management services.

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The Power of Social Activity in LinkedIn

Find out how to build your LinkedIn presence.
Find out how to build your LinkedIn presence.

We are seeing more clients start to get active on LinkedIn as a way to boost their business and it makes perfect sense for some industry professionals to really spend some time building their presence there.

For those that are just getting started on using LinkedIn, here are my “power” tips to build your profile and get some “buzz” going.

Be Complete
Make sure your profile is complete. Have a great photo, update your resume, and start posting interesting newsy updates.

Encourage Connection
LinkedIn is not like Facebook. I would not be overly selective of who friends you. Typically I take all comers except those who look like spammers. I accept all reviews and recommendations from those that offer them.

Post Your Blogs
I like to see users post their blog posts in LinkedIn. A well written blog post can be shared and liked extensively in the LinkedIn network. As not many people are using this feature at this time, it allows your content to be seen.

Connect Your Address Book
I do recommend on set up that you allow LinkedIn to connect your address book and that you try to “friend” people in your existing network who are already on LinkedIn. You’ll find that most business professionals and business owners do have LinkedIn profiles. Leverage this access to start building your presence.

Offer Unique Information
When you post to LinkedIn try to provide a unique piece of content or at the minimum post content at a time that is different than when you feed content out to Facebook or Twitter. I like to provide unique content for LinkedIn that caters to the business community versus content that is geared to the consumer that would typically appear on Facebook. Consider your audience.

If you need help getting going on LinkedIn and want a writer to help to build your presence, make sure to visit our website to review our LinkedIn writing services.

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More Politicians Are Embracing the Web

Nancy McCord
Nancy McCord – Point of View for Today.

Donald Trump, love him or hate him, he has masterfully used social media to his benefit and forever changed the way politicians relate to the electorate.

But, not only are politicians moving to Twitter and Facebook as they seek votes, but some are even embracing Google AdWords to try to drive traffic to their election websites.

Glitzy websites with donate now buttons or click here to sign up for our email updates are standard fare for judges, congressmen, senators, and of course our presidential candidates. Never before have we seen a politician use Twitter to his ultimate benefit as Trump has. Rapid firing off tweets that carry his special brand of candor, make it clear that no ghost writer is writing Trump’s tweets. They are “All The Donald”.

Not every politician wants the high profile and electorate exchange that Trump has embraced, and not every politician has the sass and bad boy demeanor that Trump has embodied online, but for The Donald, it is certainly working.

For others in the political landscape using Google AdWords allows for strong, very targeted exposure that increases the chance that voters will see the message that they want to share and not the message of PACs or of that of other candidates. That’s especially important when negative campaigning is being used.

We are currently running one AdWords program for a Circuit Judge in a Midwest state and expect to see more politicians move onto the Web and into Google AdWords in the months to come.

Find out more about our AdWords credentials and services today.

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Our Kids Need to Know Not to Overshare Online

Nancy McCord
Nancy McCord – Point of View for Today.

In our new world of no-privacy, we as parents need to be vigilant to let our kids know how to live.

We recently had a family crisis with one of our children. The very first thing my husband and I did was to Google the kids’ names involved. Interestingly enough even teens will have things online about themselves and allow others to follow a media trail.

From something inappropriate shared publically on Twitter to social media networks that are not “locked down” from prying eyes, our kids run the risk of over-exposure in our digital world. And this trail lasts forever. Youthful indiscretions, something said in anger online may come back to hurt your children with others, in relationships, and even in a future job.

I routinely Google my own kids to assure that the social media sites that they “live” on are not totally public; even for my college age kids.  I want to make sure that phone numbers, addresses and even full names and personal information is not overshared online. For my older kids I look to make sure that the sites they used are locked down so images do not get picked up by Google and returned in search results.

It is particularly important for parents, when kids first start using social media, to make sure they discuss privacy and personally review sharing settings on their accounts. Just as equally parents should review with teens and college age kids the difficulties they may run into with pictures and party scenes when they go to get a job.

It’s a very different world now for our kids than when you and I were growing up. We need to work together to keep all the children we care about safe and protected online.