Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues. Here are some examples of friction points: Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to…
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Do You Need HTTPS Now?
HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar. For me at this time, I am…
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Your New Website: Prepare to Drop Organic Placement
Plan ahead, bringing a new website online does mean that you will drop organic placement. It happens! Sometimes with redirects, after 4 to 6 weeks a website will pop back up in organic placement, but sometimes, the site stays down and does not regain the placement that the original site…
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Your New Website: Don’t Damaging Your Existing SEO
Don’t damage your existing SEO when you launch a new website. Once you have changed page URLs, all inbound links pointing to your website (that helped you garner your old website’s placement) will be broken and the SEO juice gone. I recommend taking time to do an .htaccess file redirect…
