Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened.
Several clients have shared their thoughts with us on why the sudden change. Some are listed below.
“I do feel lucky about not getting caught, but also want to be safe.”
“I’ve just had a lawyer call me and I feel like I need immediate action on the privacy updates as I don’t want to end up in court on a new matter.”
As for me, my perspective is that it is not expensive or hard to do the implementation to be in compliance with the GDPR. I am risk adverse and feel that eventually the US will institute some controls so we will be ahead of the game by changing our own websites now.
Security, you never realize how much you really should be thinking about it until your site is hacked. For business owners, let me caution you to not leave this most important aspect out of protecting your online presence to staff without some oversight.
Here’s what you as the business owner need to know about security.
You need a back up and redundancy plan.
You need to know what your webmaster is doing on security.
You need to routinely monitor the Google Search Console for messages.
Sometimes the Bing Search Console will notify you faster of a hack, so monitor there too.
Look for weird URLs and strange activity in Google Analytics.
Make sure you do regular back ups of your website files and keep several archives not just one.
Back up your back up!
If you use WordPress as the backbone for your site see below.
Remain vigilant. If you have security plugins monitor the messages.
If you have WordPress…
I like WordFence as my security plugin. I am getting nice results and actionable message about access, updates to do to stay secure, and not too many messages that I get “security fatigue”.
I do use other plugins as well for WordPress. Below are the ones I will typically install for clients.
Locks out brute force attacks and bad passwords.
WordPress File Monitor
This plugin monitors the core files for changes and uploads.
Sucuri or WordFence
I have used this program but found that the number of messages was too overwhelming so at this time I am using WordFence instead. Just make sure you use something AND make sure to actually read the alerts!
Are you the type that buys a website, pays for hosting and then thinks you are done? Do you update your website or just think about it?
Your website should be a work in progress. It should not be a set it up and forget it kind of thing. Consider your website like a plant, for search engines to notice it, it needs regular care and feeding.
At least once a month your webmaster should look at your website traffic, check security if you are using a WordPress website, and look to build additional content to keep your site fresh.
But, do you need someone on your payroll to be your webmaster? Most likely not, unless your are running a large ecommerce operation. Here’s where webmaster on-demand services may be a perfect fit for you, and we offer them with no long term contracts or commitments.
Although we may not be the best technology match for every website, for many we are. Find out more about our webmaster services and give us a call to see if we can help you too.