Skip to content
The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

  • About
  • Services
  • About
  • Services
  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords

    Google Ads Conversion Tips Part Two

    April 10, 2019 - By Nancy McCord

    Continued from Monday. Back to the website… Remember Google Ads gets the horse to the water, so to speak, but it is your website content that gets the horse to drink – getting your initial micro conversion or lead from a Google Ads click. So, the key is to have…

    Continue Reading

    Related Posts

    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords

    Google Ads Conversion Tips Part One

    April 8, 2019 - By Nancy McCord

    Every client wants more Google Ads conversions. Google Ads can drive conversions but increased targeted traffic is just one component to growing conversions overall for your business. Using a savvy Google Ads Consultant, like McCord Web Services, to set up your program and manage it is the very first step.…

    Continue Reading

    Related Posts

    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • AdWords - AdWords Consultant - Google Ads - Google Ads Consultant - Google Ads Manager

    Smart Shopping Campaigns

    February 18, 2019 - By Nancy McCord

    Smart Shopping Campaigns in Google Ads are like regular Shopping Campaigns but with a twist. Uses Google Ads advanced AI tools to target and bid.  Increases conversions.  Is totally automated.  Shows ads on more properties.  Optimizes for performance. I have tried regular Shopping Campaigns against Smart Shopping Campaigns and here…

    Continue Reading

    Related Posts

    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google - Google Ads - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords

    How We Bill for Google Ads Services

    February 6, 2019 - By Nancy McCord

    In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget…

    Continue Reading

    Related Posts

    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
 Older Posts
Newer Posts 

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Our Recent Posts

  • Oct 22, 2025 The Google Ads Setting That is Wasting Your Lead Gen Budget
  • Oct 14, 2025 Why is My Microsoft Ads Account Suspended?
  • Aug 27, 2025 Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm
  • Aug 13, 2025 Top Rated Google Ads Management Service Provider
  • Jul 31, 2025 Google Suggests We Can Trust its AI: Do They Back it Up?

Post Categories

Share Our Content

© 2025 McCord Web Services LLC. All Rights Reserved.
Graceful Theme by Optima Themes

Article Archive

Post Categories

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label