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    Using HubSubHubBub to Tag Your Content for Google

    March 6, 2013 - By Nancy McCord

    On Monday I spoke a little about HubSubHubBub which Google recommends as a way to push out to the Web and tag your unique content to protect your AuthorRank for organic placement. In this post I want to dive a little deeper into this topic to help you understand how…

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  • Google - Search Engine Optimization

    SEO’s Take a New Strategy with Anchor Text

    March 1, 2013 - By Nancy McCord

    It used to be pre-Penguin era, that you researched your keywords and then actively worked to include the keywords you wanted to place on organically in your anchor text. For some of you who are reading, anchor text is the actually text that is shown that is underlined in a…

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  • Google - Google Plus - Search Engine Optimization

    Introducing Rel=Publisher for Brands

    February 22, 2013 - By Nancy McCord

    Rel=Publisher is a new tag that can tie your website brand to a Google+ page and it is a hot new tactic that allows brands to expand beyond the rel=author tag.This is actually great news that Google now has expanded Google+ verification and authority beyond just a person. In fact,…

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  • Google - Search Engine Optimization

    Getting Google to “Trust” Your Website

    February 18, 2013 - By Nancy McCord

    Getting placement on Google.com is affected by a number of new factors so getting Google to “trust” your website, when compared to other sites, is extremely important. This “trust” factor is also known as “web authority”. When Google considers your website an authority on a topic, it will place your…

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  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
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