It used to be pre-Penguin era, that you researched your keywords and then actively worked to include the keywords you wanted to place on organically in your anchor text. For some of you who are reading, anchor text is the actually text that is shown that is underlined in a…
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Introducing Rel=Publisher for Brands
Rel=Publisher is a new tag that can tie your website brand to a Google+ page and it is a hot new tactic that allows brands to expand beyond the rel=author tag.This is actually great news that Google now has expanded Google+ verification and authority beyond just a person. In fact,…
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Getting Google to “Trust” Your Website
Getting placement on Google.com is affected by a number of new factors so getting Google to “trust” your website, when compared to other sites, is extremely important. This “trust” factor is also known as “web authority”. When Google considers your website an authority on a topic, it will place your…
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Authorship Versus AuthorRank on Google
Although these two terms seem similar in fact they are very different. Here’s what to know about each.Authorship This is not new, but linking your name, website and personal Google+ page together to have your photo appear in search results next to your content is new. Authorship is the online…
