On Monday I spoke a little about HubSubHubBub which Google recommends as a way to push out to the Web and tag your unique content to protect your AuthorRank for organic placement. In this post I want to dive a little deeper into this topic to help you understand how using these tools can help you with organic placement.First, I recommend that if you are a blogger that you set up your feed to be delivered by Feedburner which is a Google property. It is easy to set up and account and migrate your blog feed to Feedburner. You’ll end up with a feed that looks like this: http://feeds2.feedburner.com/TheWebAuthority instead of a WordPress generated feed that would look like http://www.mccordweb.com/weblogs/feed.xml. Make sure to select in the publicize tab to connect your feed to PingShot so you are pushing your content out.
Second, use the FD Feedburner Plugin for WordPress to override all settings in your blog platform to point to your new Feedburner RSS feed. It is simple to do once you have your Feedburner account set up.
Third, set up an account at FriendFeed. This is a fairly old application but one that I like and with the ability to push content to it now with Feedburner it operates as a hub for HubSubHubBub which will tag your content. At Feedburner make sure to link not your blog URL, but rather to link your Feedburner feed URL. This action completes the process to tie everything neatly together.
Here’s a great article I found that taught me how to take these steps for my own blog as part of my research for this post. I’d like to thank Jorge Escobar for his excellent article and tips. You can also watch this video about HubSubHubBub to understand why using these protocols are now best practices for any blog and writer.