Tag Archives: Web Content

We Do Recommend Using Chat Apps on Your Website

What to Know About Chat Apps
What to Know About Chat Apps

Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.

I started out with Drift and still have that chat app on my website. What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the ending body tag </body>.

What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago.  As a result I have been actively looking for a website chat app replacement.

I have tried three Tawk.toMyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:

  1. Easy to install
  2. Able to configure colors
  3. Has a rock solid mobile app
  4. Does not impact page load speed

So far Tawk.To and My Live Chat  were too complicated for my needs and cumbersome to use.  Pure Chat has easy set up and I do like the mobile app which is simple to use.

I invite you to subscribe to our monthly newsletter to stay up-to-date on things that can help your website performance.

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Inbound Marketing – Where to Invest Your Time?

With link building right now being a big no-no while the Penguin 2.0 shakedown continues this week, the big question is where should you invest your time to improve your organic placement?

Where should you invest your time for the biggest payoff with search engines?
Where should you invest your time for the biggest payoff with search engines?

Here are my top tips and suggestions and where I invest my own time in regards to inbound marketing.

  1. I blog. I cannot underestimate the value of blogging. It has been a marked key to my own personal success online and one we highly recommend to clients. Not just drivel for your blog, but insightful information-rich content and a perspective that differentiates you from others.

  2. I write periodically for two large authority sites – SiteProNews and the Bing Ads global forum. I don’t waste time writting other places and will typically give these sites a 2 week exclusive on my content and then reuse the content for my newsletter. I don’t spin my articles or widely distribute them. Additionally I require that my Google+ author link be included in my bio so I personally get AuthorRank juice.
  3. I tweet. I have moved down in frequency from 5 per day to at least 3 and occasionally more.
  4. I Facebook but only once a day typically.
  5. I work my Google+ Community daily. I own AdWords Strategies and find the interaction of my peers interesting. I have used my ownership and moderation of this community to really boost my Google+ Circles.

These are the top areas that I invest my own personal time for my own business to get a pay off. You may have other areas you use, why don’t you leave a comment and let me and my readers know where you invest your time.

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Using HubSubHubBub to Tag Your Content for Google

Writters Need to Follow These Important Steps to Tag Their Content
Writers Need to Follow These Important Steps to Tag Their Content

On Monday I spoke a little about HubSubHubBub which Google recommends as a way to push out to the Web and tag your unique content to protect your AuthorRank for organic placement. In this post I want to dive a little deeper into this topic to help you understand how using these tools can help you with organic placement.First, I recommend that if you are a blogger that you set up your feed to be delivered by Feedburner which is a Google property. It is easy to set up and account and migrate your blog feed to Feedburner. You’ll end up with a feed that looks like this: http://feeds2.feedburner.com/TheWebAuthority instead of a WordPress generated feed that would look like http://www.mccordweb.com/weblogs/feed.xml. Make sure to select in the publicize tab to connect your feed to PingShot so you are pushing your content out.

Second, use the FD Feedburner Plugin for WordPress to override all settings in your blog platform to point to your new Feedburner RSS feed. It is simple to do once you have your Feedburner account set up.

Third, set up an account at FriendFeed. This is a fairly old application but one that I like and with the ability to push content to it now with Feedburner it operates as a hub for HubSubHubBub which will tag your content. At Feedburner make sure to link not your blog URL, but rather to link your Feedburner feed URL. This action completes the process to tie everything neatly together.

Here’s a great article I found that taught me how to take these steps for my own blog as part of my research for this post. I’d like to thank Jorge Escobar for his excellent article and tips. You can also watch this video about HubSubHubBub to understand why using these protocols are now best practices for any blog and writer.

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Google and Unique Content Authorship

This is a very interesting video from Matt Cutts about who gets credit for content when someone steals your content.

If you wrote content, someone steals and changes a date stamp to appear that they were the originator of the content what can you do. Matt addresses several scenarios in this excellent video.

First, Google will try to see who is the content owner by not only the actual content, but by co-citation on the web. I personally feel this is also why posting your blog out on Twitter and Facebook is important to link your content to your own web properties.

Second, taking time to let other sites know via a DCMA notice that they need to remove your copyrighted content although time consuming can be well worth the time. I have actually had web hosts take down full websites until the owner removed the infringing content. That is sure to get a thief’s notice when they will not respond to your take down notice!

If you can’t see the YouTube embedded video from Matt Cutts watch it online at YouTube.

Third, consider using PubSubHubBub protocols to push your content from your blog out to interested parties tagging your content early on the Web before scrapers can get it.

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Fair Use Law Demystified

“Fair use is a basic principle of copyright law that says the general public may use certain portions of a copyrighted work without a license from the copyright owner, provided the use is for purposes such as commentary, criticism, search engines, news reporting, research, teaching, library archiving or scholarship.” Read the full article at SiteProNews.

So when are you crossing the line when it comes to using someone else’s content based on the Fair Use Law?

  1. Are you using this for a not for profit site that is mainly educational or research oriented? If yes, then you may be okay. If you are a commercial business using content under the Fair Use Law you are most likely actually infringing on the copyright and not eligible to claim Fair Use.
  2. If you have taken the full piece without attribution and link you are overstepping and ending up in a copyright infringement area. Even for a non-profit to take the full work is pushing the envelope. Better yet is to be safe and quote a section and link back to the full piece on the other website.
  3. The copyright owner may fight any supposed Fair Use so the best bet is to just be careful and not grab what is not yours.

Here is the rule we have our blog writers follow.

  • Never take more than a paragraph of content. Always wrap what  you take in a quote and then attribute or link back to the original work.
  • Never pass off, even mildly reworded as yours something that is not truly yours.

I have been successful before in taking down an entire website through the host for copyright infringement when people have taken my content. Don’t be fooled into thinking that content you find on the Web is simply yours for the taking. Everything is copyrighted whether you see a notice or not. Fair Use may be a slippery slope and it is by far better to create your own content or link to other content than to steal it.

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Will a New Website Win You More Customers? You Bet!

Here’s the scenario: No leads, a five page website with very little content, in Google Analytics only company name variations searches appear in the statistics.

Solution: Here’s how you re mediate this type of online visibility problem.

  1. Create landing pages quickly that reflect your true nature and put your products in services in a concise and clear light. Start AdWords ASAP with a budget high enough to get placement and clicks. This will get you in the game and stop the slide while you work to fix your website problems and exposure.
  2. Install a blog now and get blogging. Even if you don’t have the website you want you will benefit from great content on your blog and can be building links and providing value.

You can have number 1 and 2 done and rolling in two or three days!

Then dig in deep and work on resolving the real problem, your website content and website. It can sometimes take two to four months for a new website so by blogging and doing AdWords you stop treading water and start getting leads to fund your new design and content building project.

Take the time to build out great content while you are selling and blogging. People will forgive a poor looking website if it has great content. But they won’t forgive a great website with poor content.

If the scenario in paragraph one is yours, don’t buy into the approach that everything has to be perfect and I have to be getting lead conversions from my website before I start promoting it. The truth is the quality of the people who are on your website right now may never convert as they really are not looking for your products and services. These visitors may even be potential employees or competitors, you need to caste a bigger net and start getting the exposure that WILL get you business now to fund the things you want to do.

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