Skip to content

  • About
  • Services
Posted on February 26, 2018February 23, 2018 by Nancy McCord

Organic Search Results Have Shrunk

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.
We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

Yes, organic search results have shrunk in your traffic reports due to a change in how people are now using search engines. Here’s why.

Search Advertising
By search engines boosting search ads on the results page, getting rid of ads on the right sidebar on many devices, and by making the ads larger with site links and other helpful extensions, readers are clicking ads versus scrolling down the page to find organic results.

Smaller Screens
As more viewers are searching on tablets and smartphones, the organic placements are increasingly difficult to find and require too much effort to scroll to. Viewers are instead staying on the first screen they are shown that typically have location specific results which appear to be very relevant to their search – even though these are typically paid listings.

Competition
Businesses are finding that to be highly competitive in their marketplace, they simply must be in pay per click and need to have top positioning on the page. Because organic results have slipped so far below ads and Google My Business organic listings, businesses are having to pay for advertising to be seen.

If you need exposure and need AdWords to help drive it, I encourage you to review our AdWords Manager services page. Pricing will be increasing soon, so now’s a good time to start a program at lower set up fees.

 

 

CategoriesAdWords, AdWords Account Management, AdWords Manager, AdWords Services TagsAdWords Manager, Google AdWords Services

Post navigation

Previous PostPrevious Not Sure AdWords is Working? Stop and Find Out!
Next PostNext What Are Your Customer Friction Points?

 

 

Google Partner in Google Ads

Microsoft Advertising Partner

Locations:
Fredericksburg, Virginia Region
Harrisonburg, Virginia Region

Serving businesses nationwide since 2001.

www.mccordweb.com

Facebook Twitter LinkedIn Business Page Instagram YouTube Our Blog

Search

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Learn with Help from Christopher Harper

Christopher Harper

Find Out More About Christopher and Our Team.

Get Our Articles by Email

Recent Posts

  • The Web Authority
  • The Unexpected Impact of Old Web Pages on AI Search and Ad Results
  • Support for Our Federal Employees in this Trying Time
  • Starting Today 2-15-25 Google Starts Digital Fingerprinting
  • Reporting Payments to McCord Web Services for 2024
  • Google Ads Shows Year Over Year Click Cost Increases
  • New Certifications for Our Team in Digital Advertising
  • Navigating the US Antitrust Trial Over Google Ads
  • Google Ads Update
  • Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads

Categories

Archives

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
Proudly powered by WordPress