When is it time to fire your AdWords manager and find a new one? It’s time to fire them when you have lost trust and performance has significantly changed, and you do not get good answers as to why. As a paid AdWords consultant that troubleshoots problematic AdWords accounts, here…
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Privacy and Facebook – The New Reality Revealed
Privacy AND Facebook, do they work together or against each other. Now that Facebook has revealed the depth of its depravity, in the search for more advertising dollars, and the EU has taken issue with Facebook’s and Google’s very lax standards and created tough new privacy regulations. We have a new…
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The New World of Privacy as Dictated by the European Union
On May 25th the European Union’s (EU) new security policy goes into force. Even if you are not located in the EU, you should do a careful review as you may still be able to be sighted with a penalty as website visitors may be located in the EU. Below…
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Why Do Click Costs Increase Sometimes in AdWords?
Have you noticed conversions dropping in your AdWords account? Is this followed by an increase in cost per click to appear on the first page of search results? Why would this happen? First, it is very important to remember that Google AdWords is an auction. The highest bidder does not…
