Have you visited the Google Ads control panel lately? Even if you feel you are accomplished in your job, you may find the Google Ads interface complex and intimidating. Add to this that many of the recommendations in the Opportunities tab really need a skilled professional to review in regards…
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AdWords - AdWords Account Management - AdWords Consultant - Google Ads - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords
Doctor Websites and the Mention of Drug Name Brand Terms
Updated on 5-29-19. Google Ads is cracking down again on dermatologists, plastic surgeons and other doctors that mention name brand drugs that they supply in office for treatments. Ads are market limited with a policy violation when brand names are listed or ads are flagged with one or multiple violations.…
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AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - Google Ads - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords
Discovery Ads – New Campaign Type to Appear in 2019
A new campaign type called Discovery Ads is coming to Google Ads later this year. It has been in beta for select advertisers but will be rolled out to all users later in 2019. Discovery Ads will show on Google Discover, Gmail, YouTube and other Google properties. They consist of…
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Google Strives to Become Amazon
I listened with interest at the Google Marketing Live 2019 presentation this past week to how Google will try to compete head to head with Amazon. Clearly they are afraid they are losing too much market share. Here’s what I learned: Google will be making all products shown on its…
