Skip to content

  • About
  • Services
Posted on August 12, 2019August 4, 2019 by Nancy McCord

Deciding Your Conversions Makes or Breaks Your Google Ads Success

As a professional Google Ads account manager, I see all kinds of accounts – healthy ones, sick ones, and those that simply need to be started all over. One thing that I have seen consistently is an issue with conversions and what clients decide to track has a big impact on performance. Especially when automated bidding driven by AI is turned on.

In the image above, you can see that this client has no conversion tracking working. This new client is using conversion maximizing automated bidding, but is not tracking any conversions as the codes are all broken.

Here’s what I like to track when it comes to conversions:

  • Sales
  • Email form completions
  • Phone calls from the website after 40 seconds
  • Click to call from ads – sometimes
  • Whitepaper downloads
  • Newsletter subscriptions
  • Free Demos or Trials

Here’s what I do not like to see as tracked:

  • Visits to a page
  • Time on a page
  • Number of website pages in a visit

Set up for a disaster are:

  • No conversion tracking at all
  • Broken codes for conversion tracking
  • Clicks on a button – in most cases
McCord Web Services is a Google Partner and a Certified Google Ads Professional
McCord Web Services is a Google Partner and a Certified Google Ads Professional

I have also found that changing from 1-conversion to many-conversion can be good, but moving from many-conversion to 1-conversion can be very problematic, for reporting history as well as communicating a strong success story in Google Ads.

From my point of view not tracking the “right” conversions in an account makes it very hard to utilize the Google Ads bidding algorithms to maximize performance and to drop the cost per conversion effectively.

If you do use any automated bidding tools with a conversion boosting focus and your conversion tracking codes are broken or not working, you set yourself up for incredibly high bids as Google has no historical data to base bidding upon.

If you are looking to optimize your Google Ads account join our clients and get quality review by our experienced team. We take a no-nonsense approach to getting you more business.

 

CategoriesAdWords, AdWords Account Management, Google Ads Consultant, Google Ads Management TagsGoogle Ads, Google Ads Consultant, Google Ads Management

Post navigation

Previous PostPrevious Not Advertising on Mobile in Google Ads? You Should Be.
Next PostNext Business Pulling Back? What to Chop

 

 

Google Partner in Google Ads

Microsoft Advertising Partner

Locations:
Fredericksburg, Virginia Region
Harrisonburg, Virginia Region

Serving businesses nationwide since 2001.

www.mccordweb.com

Facebook Twitter LinkedIn Business Page Instagram YouTube Our Blog

Search

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Learn with Help from Christopher Harper

Christopher Harper

Find Out More About Christopher and Our Team.

Get Our Articles by Email

Recent Posts

  • The Web Authority
  • The Unexpected Impact of Old Web Pages on AI Search and Ad Results
  • Support for Our Federal Employees in this Trying Time
  • Starting Today 2-15-25 Google Starts Digital Fingerprinting
  • Reporting Payments to McCord Web Services for 2024
  • Google Ads Shows Year Over Year Click Cost Increases
  • New Certifications for Our Team in Digital Advertising
  • Navigating the US Antitrust Trial Over Google Ads
  • Google Ads Update
  • Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads

Categories

Archives

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
Proudly powered by WordPress