Google Ads has introduced AI-powered enhancements to its Performance Max campaigns, focusing on asset testing, video optimization, and improved campaign management. Key updates include the integration of the Imagen 3 AI model for generating high-performing visuals. Advertisers will also benefit from advanced asset testing, allowing us to measure the impact of supplementary elements like images and text on product-feed campaigns.
Additionally, a new Ad Rank-based system will replace automatic prioritization, determining which ads are served when multiple campaign types target the same products or services.
These updates provide advertisers with new opportunities for us to optimize campaign performance, especially as businesses prepare for the holiday traffic season. The rollout of these features starts immediately, with some, like retail asset testing, available earlier in November.
