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    To Pipe Or Not To Pipe – That’s | In Meta Tags

    November 25, 2009 - By Nancy McCord

    What I am talking about here is whether you should use pipes or | to separate your keywords in your Meta title tag. Some SEO gurus swear by it and others blow it off. I have used pipes and not used pipes on websites and do not have a strong…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Web Content - Web Design

    Robo Spam Can You Do Anything to Stop It?

    November 23, 2009 - By Nancy McCord

    You’ve seen it the gobbledy gook on the form that comes to your inbox from your website contact form. There is literally no way to stop this new generation of spam short of introducing a captcha field on your contact form.  A captcha field is one of those auto generated…

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    July 1, 2023 is the sunset date for UA or Universal Analytics.

    Virginia Consumer Data Protection Act (CDPA)

    March 12, 2021
  • Google AdWords - News & Trends

    AdWords Starter Edition – When to Use It

    November 20, 2009 - By Nancy McCord

    Google AdWords is not for everyone and every product, but it can be an excellent way to promote your products on the Web. However AdWords set up and management by a professional is an expense and for an untested product or a new service you are thinking of promoting professional…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
  • Search Engine Optimization

    Why Are Meta Tags Important?

    November 18, 2009 - By Nancy McCord

    First let’s review what exactly are meta tags. Meta tags are sentences arranged in a specific format that contain information that is crucial to search engines. This information provides specific criteria that search engine use to categorize your web pages. Of all the Meta tags that can appear in the…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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