Smart Digital Marketing, Real Business Results – McCord Web Services
Updated on 5-29-19. Google Ads is cracking down again on dermatologists, plastic surgeons and other doctors that mention name brand drugs that they supply in office for treatments. Ads are market limited with a policy violation when brand names are listed or ads are flagged with one or multiple violations.…
A new campaign type called Discovery Ads is coming to Google Ads later this year. It has been in beta for select advertisers but will be rolled out to all users later in 2019. Discovery Ads will show on Google Discover, Gmail, YouTube and other Google properties. They consist of…
I listened with interest at the Google Marketing Live 2019 presentation this past week to how Google will try to compete head to head with Amazon. Clearly they are afraid they are losing too much market share. Here’s what I learned: Google will be making all products shown on its…
Deciding what to measure on Google Ads as a conversion has significant impact for your account performance. This is especially true when it comes to automated bidding. For example, if you include page views in your conversions, you may skew results for any bidding algorithms you may use in the…
