Google sent me an interesting tool this past week and I wanted to share it with you. You can view and use the mobile impact tool online https://www.thinkwithgoogle.com/feature/mobile/. This tool allows you to measure the speed and monetary impact from the speed of your clocked website with just a few…
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What Are Your Customer Friction Points?
Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues. Here are some examples of friction points: Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to…
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Organic Search Results Have Shrunk
Yes, organic search results have shrunk in your traffic reports due to a change in how people are now using search engines. Here’s why. Search Advertising By search engines boosting search ads on the results page, getting rid of ads on the right sidebar on many devices, and by making the ads larger…
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Not Sure AdWords is Working? Stop and Find Out!
If you are not sure that AdWords is working for you, I encourage you to stop your advertising and find out. Here’s what happened for two of our clients… Both are doctors and both decided that AdWords clicks were too expensive and both stopped AdWords. Within a week, both medical…
