Smart Digital Marketing, Real Business Results – McCord Web Services
Are you seeing depressed activity in AdWords? What should you do first to try to turn an AdWords account around? As a professional AdWords manager and Google Partner, I troubleshoot AdWords accounts all the time. This December has been particularly troublesome for many businesses in a diverse set of sectors.…
Think you know what keywords people use to find you? You may be surprised to find out what they really are searching for. Google My Business has a new feature that will email you the top term that people used to find your business. I love that! Previously, I have…
Can you teach others to value your time? Yes, you sure can. I have been in business since 2001 and over time my business and client load and demand for my services have grown significantly. As a business professional who makes a living off of time billing, I have learned…
AdWords ad serving is complicated by the Quality Score. Quality Score is a coefficient that AdWords does not reveal to you in full in your Account, but it drives your costs and ad placement on the search results page. Click Through Rate, ad relevance, ad text, landing page, website content,…
