Smart Digital Marketing, Real Business Results – McCord Web Services
On November 6, 2018 Google announced a “change” to Average Position in Google AdWords or Google Ads. The full announcement can be found online. I have been a Google Partner and Certified AdWords Professional for years. I have studied and passed numerous certification exams, nearly from the time that Google…
If you are a trademark owner, understand that Google Ads wants to help you control who can show ads that contain your trademark. Google Ads has a form that you complete as the trademark owner. Using this form, you will need to prove to Google that you are the registered…
In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…
In Google Ads, you can compete effectively against large competitors who are spending a lot of money on Google Ads with a few creative approaches. First, consider taking the gloves off. We will routinely target competitor names in very competitive spaces. Our ad text will show dynamic keyword insertion and…
