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What Your Google Ads Manager Wants You to Know About the Cookieless Future

June 9, 2022 - By Nancy McCord

July 2023 is coming sooner than you think. Do not be unprepared for the important changes that are coming in how Google Ads tracks conversions. Failure to take this seriously will impact your advertising, costs, the ability to measure the successes from your Google Ads advertising investment and may even…

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Our New Appointment Scheduling App

February 28, 2022 - By Nancy McCord

Our existing clients are seeing a new application this month to use in booking Google Ads strategy calls with our team. We are testing out Microsoft Bookings and would appreciate your feedback. We send out links to our booking page monthly. You can view the invitation online at this link. …

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Google Ads – New Charges for Taxes in Many Countries

July 28, 2021 - By Nancy McCord

I have just received this notice from Google and we knew it was coming when the EU added taxes to Google’s activity. Dear Advertiser, As of 1 October 2021, we will include a surcharge to your invoices or statements for ads that are purchased through Google Ads and for YouTube placements…

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1-29-21 What We Are Watching This Week

January 29, 2021 - By Nancy McCord

There are just a few new things in the world of Google that we are watching this week. Rich Snippet Changes Google has a new validation tool for Rich Snippets you may be using on your website. You’ll want to click in and check your code in the new validation…

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