Yes, organic search results have shrunk in your traffic reports due to a change in how people are now using search engines. Here’s why. Search Advertising By search engines boosting search ads on the results page, getting rid of ads on the right sidebar on many devices, and by making the ads larger…
AdWords Services
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Not Sure AdWords is Working? Stop and Find Out!
If you are not sure that AdWords is working for you, I encourage you to stop your advertising and find out. Here’s what happened for two of our clients… Both are doctors and both decided that AdWords clicks were too expensive and both stopped AdWords. Within a week, both medical…
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Machine Learning Initiatives for AdWords – Part Two
Machine Learning – Continued from Monday. Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has…
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Low Budget AdWords
Low budget AdWords – is there such a thing? Yes, AdWords has a number of programs that work even for low budget accounts. Here are my suggestions. AdWords Express Get good results with a relatively low budget in a semi automated program that targets ads to customers in your local…
