We get a chance to check our current Google Ads strategy against your needs.
We get feedback from you on what is trending in your business and in sales so as to rearrange our program if needed.
We get an opportunity to review your budget to keep on track with your marketing plan and revise budgets up or down.
I personally find that when we have regular feedback from the client in regards to how Google Ads is working for them, that performance is better and customer satisfaction with Google pay per click is higher.
As a Google Ads consultant, I offer several tips on how to find and work with a consultant to boost your Google Ads response and conversions.
First, Look for a Google Partner
Google Partners have had to meet very specific qualifications in order to carry the Google Partner badge. A badged agency will have the technical know how, best practices, and be up to date on Google Ads services. Start first by using a Google Partner for your Google Ads consulting needs.
Second, Interview Your Consultant
We offer free account reviews if you are considering using our Google Ads consulting services. After review of your account, an interview with me will showcase my firm’s and my own level of experience. Thoughtful suggestions to help improve your account performance that are shared during your interview will assure that you are working with an experienced expert.
One question you may want to ask is, “Will you be the one updating my account and planning my Google Ads strategy?” When you work with my firm, I personally manage and plan the strategy for all accounts and routinely work each account. Many other services may have you interview with a marketing rep who will never talk to you again after the sale is closed, or ever even manage your account. Make sure you are clear about the level of hands-on that the person you are interviewing will take with your Google Ads account.
Third, Check References or Reviews
If your potential Google Ads consultant does not have names and phone numbers of satisfied account owners to share with you or does not have performance ratings or reviews, you may want to move on. We post our client ratings and can offer access to clients we manage. We want you to speak with our clients before you make a decision to use our services.
Google AdWords consulting and Google Ads Account Management is one of the core businesses at McCord Web Services.
As a Google Partner we specialize in Google Ads search marketing. With a service staff of four and expertise in Google AdWords (now known as Google Ads), our team focuses on boosting conversions from advertising efforts.
We provide full account set up, goal management, reporting, creative solutions to boost performance, and strong account oversight to achieve your marketing objective.
Unlike other agencies we bill for our time and do not charge for services based on 10% of your scheduled ad spend.
If you are looking to boost activity, increase conversions, receive knowledgeable recommendations to improve performance our services will be the right match for your needs.
Big changes are coming to Google Ads, previously known as Google AdWords. At the livestream this last week Google staff announced some of the big changes coming this year.
Look for these changes or take advantage of them now:
Responsive Search Ads
I am already starting to see this ad option in some account. Google says this update will roll out to all accounts this year.
Available will be the ability to add 15 headlines and 4 descriptions. Titles can be 30 characters and descriptions 90 characters. Google will mix and match to create unique relevant ads on the fly based on user interest and intent indicators.
Landing Page Speed Score in Google Ads Control Panel
Mobile landing page speed is crucial for conversions. Google Ads will now show this number rates 1 to 10 with 10 being fast in columns on the landing page detail page.
Cross Device Reporting
Google will integrate cross device reporting in Google Analytics. This will be an aggregate measure of users who have agreed to share this data with Google. Already Google Ads has conversion columns for cross device reporting but there will be increased focus and improvement of data collection.
Out for just a few months, Smart Campaigns focus on simple set up and results. Ads will show across the search and display networks. Google Ads will auto optimize a landing page.
Automated Google Shopping Feeds
Google Ads will create your data feed for you. This will roll out later this year and something that I have been waiting for. Google Ads will crawl your shopping site and build a feed from your own inventory. You will now have new campaign goals to select from – drive store visits or drive new customer acquisition.
New Local Campaigns
New to Google Ads are the ability for brick and mortar stores to drive in-store visits with Local Campaigns. Linked to your Google My Business page and managed in Google Ads, Local Campaigns will be Google optimized across all Google Properties to drive in-store visits.
These are just a few of the important updates Google has in store for its newly rebranded pay per click program now known as Google Ads.
When might you need an AdWords consultant if you manage your own Google AdWords account? I recommend do it yourselfers a quarterly review and tune-up of your AdWords account. Billed by the hour, our AdWords consulting services are affordable and most updates can be completed in just a few hours.
Some do it yourselfers find account mentoring after an optimization very helpful. Purchasing a set number of consultancy hours and review with a question and answer period may be very helpful.
Additionally an experienced AdWords Account Manager, such as myself, knows right where to zero in, to improve performance.
I invite you to review our website and get a feeling for our AdWords services to see if we may be a good match for your AdWords consultant needs. Billed at $90 per hour, our time is on demand. Letting you save money by self managing your AdWords account while giving you access to our knowledge and skill to boost account performance.