Does it matter if who you work with for Google AdWords and online services is a certified Google Partner? You bet! When a firm such as ours works to qualify for Google Partner status is it no small feat. Google is intrusive into our business practices and monitors exactly what…
Google AdWords
-
-
Google AdWords is Still the Best Way to Drive Lead Traffic
Hands down, Google AdWords is still the very best way to drive quality lead traffic to your website and business. Even with cost per click prices seeming to be higher this year, AdWords still generates a positive lead flow. But are they higher? For more information on trends in AdWords…
-
Will Google AdWords Change to Quality Score Impact You?
Google announced this important notice just this past week: Starting today, we will be updating how we report 1-10 Quality Scores for keywords [https://goo.gl/c4Oi7]. This update only affects reporting. There is no change to ad serving such as how auction-time quality signals affect Ad Rank and CPC. The most significant…
-
Mobile Has to Be a Part of Your Google AdWords Equation
I have been managing Google AdWords accounts for around nine years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your Google…
