Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%. Google data…
Google Partner
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AdWords – Low Search Volume Keywords Explained
As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”. First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we…
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The Real Value of a Google Partner for AdWords
As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important. 1. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every…
