As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…
“Just Nancy”
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What Are Your Customer Friction Points?
Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues. Here are some examples of friction points: Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to…
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Do You Need HTTPS Now?
HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar. For me at this time, I am…
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The Burger King Syndrome
The Burger King Syndrome? Yes, that is what I call it when a customer wants everything their way right away. Now, mind you, that is not necessarily a bad thing to want something your way – sometimes. It’s great to want things your own way. I want them my own way too.…
