Microsoft Advertising now allows you to target LinkedIn users, based on their profile settings, with pay per click ads on Bing.com. For many Business to Business companies, being able to target decision makers is a potentially productive marketing strategy. How do you get started? Once you have set up your…
“Just Nancy”
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"Just Nancy" - Bing Ads - Microsoft Advertising Certified Professional - Microsoft Advertising Consultant
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How to Move Your Website to SSL
Many website owners are getting approached by their hosts to move from http to https. What is important to know is that there is an easy way to do this and a hard way. Here are my tips to easily move from http to https Typically I will recommend that…
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"Just Nancy" - adCenter - AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Search Engine Optimization - SEO
Optimizing Your Organic Adwords Placement
As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…
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The California Consumer Privacy Act (CCPA) Takes Effect January 1, 2020 – What to Know
The California Consumer Privacy Act or CCPA which was enacted in 2018 takes effect January 1, 2020. Here’s what the new bill says: The California Constitution grants a right of privacy. Existing law provides for the confidentiality of personal information in various contexts and requires a business or person that…