Donald Trump, love him or hate him, he has masterfully used social media to his benefit and forever changed the way politicians relate to the electorate. But, not only are politicians moving to Twitter and Facebook as they seek votes, but some are even embracing Google AdWords to try to…
Social Media
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Our Kids Need to Know Not to Overshare Online
In our new world of no-privacy, we as parents need to be vigilant to let our kids know how to live. We recently had a family crisis with one of our children. The very first thing my husband and I did was to Google the kids’ names involved. Interestingly enough…
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As Search Shrinks, Social Grows
As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation. “Is Search (As We Know It) Dying” is an excellent point of view and a great…
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Social Media and Images
For several of our key clients we are testing out if adding images to Facebook, Twitter, and Google+ posts increases customer engagement. With a visual statement winning out over just pure text, we wanted to find out if adding images to tweets and Facebook posts enhanced engagement? For Facebook, if…
