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  • Google - MSN adCenter

    Should You Be Owned by Google or Microsoft?

    October 12, 2015 - By Nancy McCord

    Oh how I love all things digital. I love having a smartphone to connect on the go. I love collaborating with my assistant using Microsoft’s OneDrive, I love to share things with my writers in Google Drive, I love Outlook, and I love the Google Calendar. But at some point…

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    Fewer clicks, More Revenue: Winning The Zero-Click Era

    April 22, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • Bing

    Bing Ads Revamps and Improves Conversion Tracking

    October 7, 2015 - By Nancy McCord

    Finally! Bing Ads is updating their quirky and hard to get going conversion tracking.  Here’s their recent video that shows how to do the set up and why conversion tracking is so important to get working right. Personally I am very glad to see this change and hope it works…

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    AI Tools are available now and many at no cost.

    McCord Web Services is Embracing AI

    June 1, 2025
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
  • Blogs - e-Newsletters - Google AdWords - News & Trends - Search Engine Optimization - Social Media

    Got to Save Money? What Can You Chop?

    October 5, 2015 - By Nancy McCord

    If your business is pulling back where can you realistically chop in your marketing plan and not get hurt? Chop Away Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money. Blogging – try not to kill all…

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    Top Rated Google Ads Management Service Provider

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    Are There Consequences of Google.com’s New Continuous Scroll?

    February 16, 2023
    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
  • Web Design

    Is It Time to Go Build Your Responsive Website?

    September 30, 2015 - By Nancy McCord

    Wow, Monday’s blog post was a bombshell! With AdWords saying that the use of DudaMobile redirect scripted sites being an advertising URL policy violation, sites that did not embrace the mobile sphere in April will now have to embrace going mobile in order to appear in AdWords ads. At least…

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    July 1, 2023 is the sunset date for UA or Universal Analytics.

    Virginia Consumer Data Protection Act (CDPA)

    March 12, 2021
    Be in the Know on Microsoft Advertising

    How to Move Your Website to SSL

    January 2, 2020
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Our Recent Posts

  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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