I came across this article this past week in the Wall Street Journal that talks about how to deal with competitors unfairly targeting you and making an effort to erode your reputation online with forum posts. You can read the full article here. Although I have not been a victim…
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Hard Decisions on Your AdWords Budget
When it comes to Google AdWords, decisions you make about how much you should spend should all revolve around statistical data. Never make a decision about your ad spend based on feel-good ideas or what you “think” you should do. The biggest thing I tell clients to remember is that:…
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Inbound Marketing – Where to Invest Your Time?
With link building right now being a big no-no while the Penguin 2.0 shakedown continues this week, the big question is where should you invest your time to improve your organic placement? Here are my top tips and suggestions and where I invest my own time in regards to inbound…
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Penguin 2.0 Shakedown In Progress
Google just rolled out their newest algorithm update this past week and already I am hearing from colleagues that they are seeing their sites drop. Rollout finished on May 22nd with Matt Cutts from Google announcing the update in process on his Twitter account last Wednesday. Additionally Cutts asks for…
