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    Remarketing for Search Explained

    December 26, 2018 - By Nancy McCord

    Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many…

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    Are Trademark Issues Keeping Your Google Ads from Showing?

    December 24, 2018 - By Nancy McCord

    There are two scenarios I see often in Google Ads – trademark infringement and site suspension. Today I am going to chat about trademark infringement. For Medical Spa owners one of the biggest issues is getting ads to show using the term Botox.  Even if you are a medical doctor…

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    Targeting Competitor Names in Google Ads

    December 19, 2018 - By Nancy McCord

    No, it is not illegal to target competitor names in your Google Ads keyword list as long as ads are shown in the United States – even trademarked names. Some businesses will go a step farther and even put the competitor name in the ad text with text in front…

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  • "Just Nancy"

    sPower: a Wolf in Sheep’s Clothing

    December 17, 2018 - By Nancy McCord

    Do not be fooled into thinking that sPower wants to be a good neighbor to the citizens of Spotsylvania County. This could not be further from the real truth, and one that is veiled behind glitzy images of green spaces and a smooth pro-solar marketing campaign, that has been launched…

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