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    Now You’ll Pay to Be in the Sacred Yellow Box on Google AdWords

    August 22, 2007 - By Nancy McCord

    Google has just announced that it has implemented the change in the pricing for top ads in the special colored boxes above the organic listings. http://adwords.blogspot.com/2007/08/improved-top-ad-placement-formula-now.html The bottom-line that I see from the change is that it will now cost more to be in the top spot. Previously one got…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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    Stop Chasing Ghosts: How to Get Better Qualified Leads

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    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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  • Blogs - News & Trends

    Web 2.0 Boon or Bust?

    August 22, 2007 - By Nancy McCord

    Well it’s the new buzz word, is your website Web 2.0 friendly? What it really means is are you creating ways for readers and visitors to interact with you? Is your website using new technology? Are you blogging? Do you have video and commenting capability on your site? That’s what…

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  • News & Trends

    Sorry for the Long Hiatus on Posts

    August 22, 2007 - By Nancy McCord

    My Dad is failing and I have been traveling to visit with him and family members. Posts should be back on track now that I am back in the office. Thanks for understanding and sticking with me. :0)

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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  • News & Trends

    Opt Out of Content Before 8/29 on Microsoft adCenter

    August 22, 2007 - By Nancy McCord

    Click our post title to opt out of the new Microsoft adCenter content network before August 29th rolls around and you are automatically opted in. If you didn’t know, you need to be careful showing your pay per click ads in the content network. Content can sap an ad budget…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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